Frankfurt MotorShow SEAT, 14-27 September 2017

During the Frankfurt MotorShow SEAT wanted to develop high-tech interactive experiences for their booth. Along with a 4D experience with motorized chairs and VR headsets, another interactive experience called SEAT Neuro-Configurator was developed. Neuro-Configurator is a car configurator that chooses different car features such as engine, car upholstery,... based on user’s brain waves and heartbeat.

I carried out the development of the experience, both the software and hardware side. In order to get the user’s brain waves a special headset from BitBrain Technologies was used, along with a heartbeat sensor.

Client: SEAT
Production: Wildbytes Agency